We live in a world of “Big data.” Big data warrants innovative processing solutions for a variety of new and existing data to provide real business benefits. However, processing large volumes or wide varieties of data remains merely a technological solution unless it is tied to business goals and objectives. Gartner, a global consulting firm, defines Big data as “high-volume, -velocity, and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” (Gartner, para.1).
In 2013 alone, over a trillion gigabytes of new data was expected to be created globally. Big data presents a big challenge as well as exciting new opportunities for organizations to rise above the competition. This assignment explores these important issues.
Use the online resources to locate two peer-reviewed journal articles from the professional business literature that analyzes a firm’s use of big data. Look for articles that also address consumer/client privacy issues associated with big data.
Complete the following:
Write your initial response in 400–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
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