Prepare in three+ pages, as a business memo.
1. Read Gerard Tellis, Beyond the Many Faces of Price: An Integration of Pricing Strategies. AMA, 1986
2. Select three pricing strategies described in the article.
3. Identify, Research and discuss two additional current pricing strategies not discussed Tellis.
4. For each of your five chosen pricing strategies:
Define in your own words the pricing strategy, and how the pricing strategy is intended to fit with overall marketing strategy.
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