Compose a 1500 words assignment on decline of sales of regular beer. Needs to be plagiarism free!

Compose a 1500 words assignment on decline of sales of regular beer. Needs to be plagiarism free! The topic tries to analyze why the sale of beer has dropped and tries to design alternative strategies to power growth once again. Discussion of the product in relation to its current TARGET market demographics USING US CENSUS DATA Beer is one of the products that saw a sales decline in developed country but showed growth and development in the emerging economies. An overview of the beer growth trend shows North America and Western Europe trailing behind the emerging countries and Africa leading in terms of sales volume. Fig. 1 at left demonstrates the strength of beer sales by region. ` Fig. 1 Forecast five-year compound annual growth rate (CAGR) by region 2012-16 Source: Canadean cited in SABMiller’s According to an independent industry analyst cited in SABMiller’s report, China is considered as the biggest market for beer followed by other emerging markets. However, same report shows that although China is a big market, profit is so slim because of its very low beer pricing. In contrast, beer sales in South America remain profitable and show both growth and profitability. As indicated, there is a greater opportunity in beer sales in Brazil, Peru, and Argentina. According to a study done by the USDA Foreign Agricultural Service on July 23, 2010, China has imported 17,433 liters of beer from the United States. U.S comes only as the number eight beer supplier to China. Meanwhile, according to same USDA report Germany is the beer exporter to China. (see Fig 2). According to this report the annual per capita consumption of beer in China is estimated at 36.8 kg, per year and supply does not match consumption. This equation is a clear opportunity for beer manufacturers or SABMiller’s to intensify their exports to China. Fig. 2 China’s beer imports 2007-2009 Why is the product declining? Volume of beer sales declined in USA because of change of taste preferences, unemployment of drinking men, and change of consumer tastes. Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. As it is, this is an argument for the change of drinking preferences of the young generation that has to be considered by beer manufacturers. Accordingly, the young generation prefers light beer than regular beers which was the choice of beer drinkers before. Very few among the young drinkers have tasted regular beers, and those young drinkers today is considered as the heavy market for light beers, source stated. In UK, decline, according to Akwagiram, Alexis, a writer of BBC News who gathered opinion of experts, was due to many causes, health consciousness of people is but one of them. Beer to them has an image problem because of the notion that it adds to weight problem. Another thing is the change of preference to wine particularly ordered as part of food entrees in restaurants.&nbsp.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more