Need an research paper on analysis and comparison: theory of shopping. Needs to be 6 pages. Please no plagiarism.

Need an research paper on analysis and comparison: theory of shopping. Needs to be 6 pages. Please no plagiarism. Miller rejects the assumption that shopping gets concerned with individuals and materialism. He argues that shopping becomes concerned with other social relations based on those of love and care. In the book, the author tries to deviate from the normal thinking that shopping can be constituted as only a social or anti-social activity. He views shopping as a ritual practice designed to appease others. Miller refutes the idea that shopping is materialistic. He views shopping as a means through which shoppers get to show love and care for their families. In trying to explain this theory, Miller disclaims the idea that the rich in society are more materialistic (Miller 44). He provides an explanation of single mothers who are not financially stable but become concerned when sending their kids to other children birthdays. Such mothers trouble themselves with trying to buy their children gifts of expected standards set by the society. In light of this, Miller tries to show that the not well to do people get more materialistic and thus disputing the idea that shopping is materialistic (Miller 44). The not well to do concern themselves with stuff they can or cannot buy showing their materialistic nature. The author bases his study of shopping on a street in north London where he observes the issues confronting shoppers as they make decisions on what to purchase. He observes behaviors exhibited by households in a north London suburb and analyses the in depth nature of shopping. While the term shopping in the modern secular world may arise as a materialistic activity, Miller places his focus on a less glamorous shopping activity, that of purchasing groceries (Miller 11). In his argument, Miller shows that shopping is not all about pleasure and self fulfillment. He also points out that housewifery should be understood more deeply. He tries to understand the concepts of shopping as a relationship building tool. He analyses shopping through the concepts of treat and thrift. He argues that shoppers look out for a treat while shopping as a reward for the effort spent while shopping. Shoppers also look out for thrifts while shopping in order to obtain promotions or sales specials. According to Miller, the characteristics of an individual can be analyzed through shopping habits. Miller views shopping as an expression of love since the shoppers are catering explicitly to the need and requirements of family members. Not only do shoppers cater for the family members needs but they also aim at improving their lives (Miller 16). For example, Miller shows that while shopping for groceries, shoppers tend to pick healthier foods for the family than the members would have shopped for. According to Miller, this is an act of selflessness and care through which the shoppers get to show compassion for their family members. He compares shopping to a religious sacrifice since according to his view there are many parallels between the two activities. The first comparison of shopping to sacrifice can be viewed as that of excess. He argues that sacrifices and shopping are acts of wasteful expenditure where the participants disperse what is in their excess (Miller 45). When offering sacrifices to the deity, what gets deemed to be excess becomes presented and offered while also when per taking shopping, excess expenditure gets used.

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