**** Please Read Instructions******
For this discussion, students will be refreshing their understanding of branding elements and effective presentation elements. In addition, students will identify their areas of expertise, the roles they will play in developing the presentation and for the Q&A session on presentation day, and identify a professional environment for their virtual presentation.
Tips for Finding Brand Guidelines
This video will give you some guidance on how to find brand and style guides for companies. Even if you can’t find specific guidelines for the company, a review of the company’s website and advertising style will tell you a lot about the company.
Brand Guide Resources
In addition, below are some great resources for finding and understanding brand and style guides for companies. Look here, because many of the companies you are choosing to pitch to might be represented here:
36 Great Brand Guidelines Examples
100 Brand Style Guides You Should See Before Designing Yours
21 Brand Style Guide Examples for Visual Inspiration
As you conduct research on your company’s brand, look for keywords on their website such as usage guide, style guide, brand guide, media kit, press room or newsroom. As you review, pay attention to how they regularly represent their company through both inward and outward facing content. You may find slide decks and presentations that currently exist for your company (often under Investor Relations).
For example, Disney has specific presentation guidelines and slide decks that are approved for presentations. They typically include use of the Disney font, bright colors and heavy branded imagery. On the contrary, Apple doesn’t follow a specific deck, but rather a pattern of very clean slides with basic imagery or very few words.
Recall back to the early classes in your degree program when you learned to developing creative presentations.You are likely familiar with the books Slide:ology and Resonate. You can refresh your memory of them here:Slide Design Playlist.
Review the following article: Google’s CEO Doesn’t Use Bullet Points and Neither Should You. This is a great reminder of how to create impactful slides with minimal design.
Then, watch this short video to remind you of the components that will help you give an awesome presentation…… https://youtu.be/i68a6M5FFBc
Building An Emotional Connection
Review the article The Five Key Tips for Building More Emotional Presentations. These are great practical tips for engaging your audience.
Watch the first 10 minutes of the following Google presentation (skip to the 3:30 mark if you want to go straight to the meat of the presentation). Pay particular attention to how engaged the crowd is, the humor the presenter uses, and the simple, clean, and clear design of his slide show. This is a great review for how to design your presentation to get your point across and engage the audience with simple yet meaningful slides and statements…. https://youtu.be/Y2VF8tmLFHw
And lastly, watch the following video. Pay particular attention to the passion of his presentation and emotional engagement he’s created with his storytelling….. https://youtu.be/i4hOFYH8t5k
1. Branding and Design Considerations:
2. Presentation Introduction:
3. Engaging Your Audience:
***SECOND POST DUE SUNDAY*****
This is an individual post. Each student will complete this on their own.
For many of you, this may be your first time attending a virtual presentation in a professional setting. Often, we don’t think of the barriers that distance can create in building rapport and being effective in our message. Review the following:
A Video Conference Call in Real Life
5 Do’s and Don’ts of Webcam Etiquette
The 7 Rules of Virtual Meeting Etiquette Every Professional Should Know
1. Where will you be logging into your presentation from? Identify what may create a barrier to success in presenting yourself professionally. Then, explain what you will do to avoid those challenges.
2. Professionalism isn’t just about your slide presentation or setting.It’s also about how you present yourself in that setting. Describe what dressing appropriately for this setting means to you.
3. Everyone in the group will play a role in the final presentation. Think about your expertise in regard to your project and what you will take ownership of for your presentation and during the Q&A session.
This discussion assignment will be graded using the corresponding rubric. To earn full credit, posts must address ALL of the questions or challenges above. Discussion posts should be detailed and in-depth, demonstrating knowledge of the course materials.
Please do not post initial and response posts on the same day. Posts made after the discussion board closes will not be accepted. ***See Attachment**
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