The objective of this project is to deepen students’ understanding of the utility of the consumer behavior concepts discussed in class and to sharpen your appreciation of the difficulties encountered

The objective of this project is to deepen students’ understanding of the utility of the consumer behavior concepts discussed in class and to sharpen your appreciation of the difficulties encountered when trying to apply those concepts in a real business context. The paper itself represents an important component of any marketing planning effort. The paper requires each student to develop a well-detailed and supported profile of consumers of some product or service to be selected by the student.

(1) To describe them in terms of demographics and lifestyles, and identify a useful basis (or bases) for segmenting the market

(2) To highlight those factors that affect consumer’s perception of the product consumption

(3) To understand the impact of learning and memory on consumer behavior

(4) To determine how consumers attitudes form and change (persuasive actions by the company)

(5) To explicate the nature of the typical purchase decision process for the product category

You need to choose and answer three of these five questions for your final paper. You can write this analysis for a product category of your own choice. Make sure to mention the questions you choose to answer in your final report.

You are required to submit a 5-page (max) report of your project

Format: Your paper should be double-spaced with 1-inch margins, and you should use 12-point, Times New Roman font. All the sections listed above together should be about 5 pages long. Number your pages. Be sure to also include a reference/bibliography section.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more